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HyperTV fuses Java with television
EarthWeb and ACTV partner to bring narrowcasting to the Internet
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As to their business plan, the developers said that revenues will be derived from broadcast licensing, access to demographic tracking and reporting data, and distribution fees based on the number of users. The two companies are actively discussing relationships with numerous cable and television providers. HyperTV, they announced, will be made available to all broadcasters who want to use the system, including those who are also experimenting with Intercast technology.
"Today, broadcasters are getting a little nervous because they see they're losing marketshare to the Internet," said ACTV's Samuels. "Everywhere you look on TV, people are putting up references to their Web sites, even advertisers. So broadcasters are embracing the Internet as a support medium. And what we are enabling them to do is to establish a unique relationship with their viewers by providing them with a richer information experience."
"HyperTV, as a business, should succeed not just because it's a cool new technology, but because it will help broadcasters develop uncounted new revenue streams," said EarthWeb's Spivack. "From home shopping to distance learning, there is no market that they will not be able to deepen their relationship with."
For more information on HyperTV, contact http://www.earthweb.com/ or http://www.hypertv.com/.
About the author
Kieron Murphy is a freelance technology writer in New York City. Recently, as a managing editor at SIGS Publications, he helped to launch Java Report and managed The C++ Report and The X Journal. In the past, he has worked for the IEEE, Ziff-Davis, John Wiley & Sons, and the American Society of Mechanical Engineers.- Feedback
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