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What enterprise mobile apps can learn from mobile games

Enterprise mobile apps are shifting from small, narrowly task-oriented programs to larger, more complex ones

By John Cox, Network World, 05/21/12

Page 3 of 3

The fourth challenge is the UI experience. What Caccia calls the "retinal standard" -- how well or even beautiful the app experience is -- is getting higher. "Once you see high-resolution, you don't go back," he says. He urges developers to see "information as beauty" and to realize that "information can be rendered beautifully."

But he suggests that this UI experience is in some ways less a function of the device than of the services the device presents. "The services 'behind' the device are becoming independent of the device itself," he argues.

If so, then an urgent question for developers is "how to make your content work on anything?" Perhaps not surprisingly for a vendor of multi-platform development tools, Caccia says "you have to start with the idea 'we'll deliver this [app or content or service] anywhere.'" He points to Netflix, which announced in early 2012 that "together with our partners, we've shipped over 800 different models of Netflix-enabled devices."

"That's enormous penetration," Caccia says.

He concluded with two points summarizing his talk: "Find ways of delighting your customers and users," he says. "And every pixel matters. Consumers respond emotionally to design."

John Cox covers wireless networking and mobile computing for Network World. Twitter: http://twitter.com/johnwcoxnwwEmail: john_cox@nww.comBlog RSS feed: http://www.networkworld.com/community/blog/2989/feed

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