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You don't start handing out mobile devices because they're cool. You study people's behaviors and what they are trying to do. You build use cases around these behaviors, then fit the technology to the use case.
You should be trying to make existing processes more efficient or enable the creation of new processes because you now have tools that allow you to do things that you couldn't before. That's how you build your mobile strategy.
Or you can just hand out iPads to apes like they do at the zoo. They may have fun with them, but it doesn't stop them from flinging their poop.
This article, "Mobile strategy? You need a business strategy," originally appeared at A Screw's Loose and is republished at InfoWorld.com with permission (© Brian Katz). Read more of Brian Katz's The Squeaky Wheel blog at InfoWorld.com or at A Screw's Loose. For the latest business technology news, follow InfoWorld.com on Twitter.