Kim Polese talks Java

JavaSoft's former `one-person marketing department' describes why Sun `gave away the crown jewels' of Java, identifies ripe markets for today's Java developers, and discusses Java's future.

A year ago, few people had heard of Sun's Java programming language. Today Java's popularity appears boundless. One would think that such a sudden transformation would require not only a top-notch product, but an extensive advertising, marketing, and distribution campaign. Yet Sun simply relied on the Internet, Java's technical merit, and the efforts of one Kim Polese.

Photo of Kim Polese
Kim Polese
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